Ways in which your business can make the most of seasonality

Holidays and different times of the year affect businesses in a plethora of ways as some will experience a boom just when others are entering a quiet period. Regardless of the differing seasonal events such as Christmas and Easter and when you have the most business, companies can take advantage of all times of year if they plan ahead thoroughly.

seasonIn any one of the seasonal periods, your business is likely to have either an increase or a drop in sales, however, if you think ahead you can use any scenario to boost your overall performance.

There are a number of different methods that you can implement to get the most out of your company, from increasing sales opportunities to temporarily expanding in peak times in order to deal with the extra business. There are always actions that will help to improve the way in which your business runs, so don’t be afraid to break away from the norm just a little bit.

Make the most of increased sales opportunities

If you are approaching a season that you know usually brings a spike in sales, then it makes sense to maximise the amount of sales you can expect in that period. If you plan ahead, rolling out new strategies can become second nature to you and your staff. There are a number of different ways that you can do this. Indeed, one of the easiest methods is by targeting the customers that you expect to be coming through the doors. Use your database to contact existing clients and let them know of new promotions that are on the horizon.

In addition to this, you will need to plan your cashflow in such a way so as to ensure you have enough money to purchase the extra stock that will be required in the peak periods when you are offering the promotions, because nothing looks worse than having no stock on the shelves. Check with suppliers to ensure they can deliver the required stock exactly when it is needed.

Ensure you have the space to deal with extra stock

If you are going to be bulk-buying stock to keep up with the additional footfall that you expect in a certain period then it is important you have the space to deal with it. There is no point in ordering the stock if you haven’t got any temporary buildings to hold them. CopriSystems has a wide range of such structures to consider. Temporary buildings will be required even more if the season is winter as the likelihood of goods being damaged if not covered is increased.

Plan your staffing requirements carefully

With the economic outlook still somewhat gloomy throughout the UK and the wider world, companies are loath to authorise overtime to their staff, however, if you are entering a period in which you know more sales will be made then preparing your staff is as important a task as any.

This could come in the form of offering overtime to existing employees, hiring temporary members of staff or outsourcing work in the busy periods.

Find ways to make the seasons count

If the holidays don’t usually see an increase in sales, then try to find ways to generate additional business. Ask members of staff for suggestions or contact existing customers to get an idea of what they want to see more of in store.


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