Tag Archives: Pepsi

Pepsico Gets In Trouble for Releasing Racist Ads

Lil Wayne no longer associated with the company

One of the most popular rappers and a well-known pop singer, Lil Wayne was signed by the PepsiCo in order to promote their company’s soda, Mountain Dew. Unfortunately, the AD got into a lot of controversies as Lil Wayne is believed to pass lewd remarks about Emmett Till in a song, the civil rights idealist.

Therefore, PepsiCo decides to sever all ties with Lil Wayne. Lil Wayne’s publicist Sarah Cunningham however claims that the partying was due to “creative differences” and that they have no hard feelings for each other as it was a friendly separation. The company clearly states that it is not responsible for any racist remarks made to civil rights martyr as the AD under no circumstances represents the brands ideals.


The AD that fell prey to controversies

PepsiCo and the rapper Lil Wayne calls off a deal they made for brand promotion. Lil Wayne was accused to making racial comments about the civil rights icon Emmett Till, black teen who hailed from Chicago was brutally tortured and murdered during his stay at Mississippi for whistling at a white woman in 1955.

The Company pulled another AD

This is not the first time Pepsi got in trouble for portraying racist messages; the company also hogged quite a bit of limelight and hit the headlines with the online AD this week itself. Tyler, the creator who is also a rapper made a song in an AD for PepsiCo which circled around racist innuendos as well as violence and atrocities done on women are shown. The company apologized and pulled the AD.

Coca Cola is Investing More in India


NEW DELHI – Coca-Cola announced Tuesday an increase of 3.000 million in investments in India over the next eight years, a market in which the leading manufacturer of soft drinks in the world, trying to compete with its rival, Pepsi.

Investments of Coca-Cola and its bottlers, which add to the 2 million dollars over the five years announced in November, are likely to be received favorably by the Indian government, and anxious to restore investor confidence after the growth country’s minimum play in nine years in the first quarter.

The Coca-Cola ad comes just days after the Swedish retailer, IKEA, the world’s largest manufacturer of furniture, said it would invest 1.500 billion euros to open 25 stores.

“We have increased our investment here because we believe there is potential to stay ahead,” said President and CEO of Coca-Cola, Muhtar Kent. Kent told reporters in the Indian capital.

Coca-Cola has lagged behind PepsiCo’s Pepsi brand in India, where the soft drink market reaches 10.000 billion. The company is aggressively trying to strengthen its market share by cutting the price in the summer season.

Kent said Coca-Cola, which also sells brands like Minute Maid juice and Nestea, was on track to meet its target of doubling its business in a decade with global investments in its bottlers of 30.000 million dollars over the next five years.


PepsiCo Reports Lower Profit

NEW YORK – The beverage and snack maker, PepsiCo, on Thursday reported a quarterly profit drop because they reinvested their earnings in their business.

The net profit was 1.130 billion, or 71 cents a share in the first quarter, down from 1.140 billion, or 71 cents per share, reported last year.

Excluding extraordinary items, profit was 69 cents a share, in line with the expectations of the firm.

Net income increased 4% to 12.430 million.

The company maintained its outlook for 2012, which provides that the profits fall 5% from the $4.40 they reported in 2011.

PepsiCo estimates the net revenue growth this year will be a percentage that will be located in the low range of a single digit.