Tag Archives: Marketing

Online advertising

Online or internet advertising, uses internet to deliver promotional marketing messages to customers. it includes social media, email marketing, e-commerce, mobile advertising, search engine marketing, banner advertising and much more. Online advertising mostly involves both a publisher and advertiser. Online advertising is a vast business and is growing rapidly.

Despite its popularity, many common online advertising practices are controversial, moreover online advertising replace other publisher’s revenue streams.


Online advertising conveys its advertising message via:

1) web banner.

2) frame ad.

3) floating ad

4) expanding ad.

5) trick banners.

6) interstitial ads

7) text ads.

Online advertising has added new horizons to this era of technique and development. There are many benefits of online advertising such as:

1) cost

2) measurability.

3) formatting.

4) targeting.

5) speed.

6) coverage.

Eye-tracking studies have shown that internet users often ignore web page likely to contain display ads. On the contrary, studies suggest that those advertisements ignored by the users may have an effect on the user subconsciously!

Having said that, there is a risk of fraud in online marketing, which can occur when publishers overstate the number of ad impressions they have delivered to their advertisers. Because different users have different systems, online ads may appear differently to users. Rich media ads create greater compatibility issues, as some developers use competing software to render their ads.

Ad advertisers often use technology to maximize their abilities to track consumers. Customers can be easily troubled by advertisers targeting them based on information that is sensitive such as health and financial status.

Ad-blocking is another term, that means that the ads do not become visible to the user because the user uses technology to screen out ads by default.1oa




Marketing strategy

Marketing strategy is basically a process that can allow an organization to concentrate its resources on the optimal opportunities with the aims of increasing sales and gaining a sustainable competitive merits. Marketing strategy includes all long term and basic activities in the field of marketing that deals with testing the expertise of strategic initial situation of a company.


There are so many ways of marketing strategy, some of which are:

1) Promotional offers.

2) Advertisements.

3) Discount coupons.

4) Personal sales.

5) Consents.

6) Free samples.

Evaluating different ways  of promotion in marketing, one must give account of these strategies have not been made formulas or recipes for the success of the launch, although theses strategies are effective enough.

A marketing strategy is an overall plan made to meet the needs and requirements of the consumer, this plan should be based on clear objectives, techniques and goals.

Market research enables the organisation to recognize the most correct marketing mix. The mix consist of:

1) The right product.

2) Sold at right price.

3) Using the correct promotion techniques.

4) In the right place.

Finally techniques need to be applied to monitor the success of marketing activity.

Today’s business have an increasing market focus. If organisations are to serve the requirements of their consumers they need to structured n such a manner as to identify and meed consumer’s necessities. Business need to behave in a such a way that it fulfills the needs of the customer.

A company prospers when it beats the break even point and everyone in it believes that success depends on the excellence of their contributions.





Mobile Marketing and Its Impact On The Business World

With the rapid change and advancement in technology it becomes very important for the entrepreneurs to upgrade their businesses keeping in view of the changing technology. Mobile marketing is something that has established itself as a niche in today’s world. Its practical utility fetches good and beneficiary results.


What Is Mobile Marketing?

Mobile marketing is a kind of marketing communication in which mobile phones are used as a medium for communication and promoting business. People in today’s world believe what we see. Advertising and promotion therefore are two extremely important aspects of mobile marketing.

How The Business World Is Affected?

Mobile marketing is believed to be the next big thing in the business world. Especially in United States, mobile marketing has almost revolutionized the entire process that is followed to do business. The independent entrepreneurs and the mobile marketing companies are more than happy seeing positive results and outcome.

Statistics have shown and proved that those companies and business organizations which adopted mobile marketing has observed huge profits and has successfully managed to increase their business.

Mobile Apps, Why Are They Useful?

Most of us own smart phones now and therefore the nature of mobile marketing has changed to a great extent. The smart phone users prefer saving their times and therefore opt for services that can exactly understand what they need or require.

Mobile apps are designed for this purpose. With the help of mobile Apps, one can receive all the necessary information in no time. Mobile marketing has therefore proved to be quite effective and is flourishing day by day.