Tag Archives: Advertising

Let your brand go viral with social media marketing

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Ever since the social media has invaded this world it has become very easy to connect to the world around the clock. It has become a good news for the different brand and business holders to now promote their brands on social webs as this way they can easily advertise their product with less cost and where it is easy to get hands with the costumer.

One of the major benefits of advertising on a social networking site is that advertisers can take advantage of the users demographic information and target their ads appropriately. Social networks like facebook and twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.
In beginning advertising on social media looked a lot like search, it was managed like search and early adopters used search like tools to deliver campaigns. Then as audiences grew, targeting features developed and the ability to draw rich insights from targeted buys became easier as brands and agencies started to look at ways in which wider scale audience buys could be migrated across to run on social networks

The main advantage of searched based advertising is that it is always easy to find people on social networking websites, thus this way you have a better chance to show your brand to the world at one time, in one instant. Another factor that enhance its use is the low cost of advertising. You don’t need any models or you don’t need to run time based commercials specifically; all you need is an innovative idea that attracts the people and make them open up your add and check out the details.

Online advertising

Online or internet advertising, uses internet to deliver promotional marketing messages to customers. it includes social media, email marketing, e-commerce, mobile advertising, search engine marketing, banner advertising and much more. Online advertising mostly involves both a publisher and advertiser. Online advertising is a vast business and is growing rapidly.

Despite its popularity, many common online advertising practices are controversial, moreover online advertising replace other publisher’s revenue streams.

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Online advertising conveys its advertising message via:

1) web banner.

2) frame ad.

3) floating ad

4) expanding ad.

5) trick banners.

6) interstitial ads

7) text ads.

Online advertising has added new horizons to this era of technique and development. There are many benefits of online advertising such as:

1) cost

2) measurability.

3) formatting.

4) targeting.

5) speed.

6) coverage.

Eye-tracking studies have shown that internet users often ignore web page likely to contain display ads. On the contrary, studies suggest that those advertisements ignored by the users may have an effect on the user subconsciously!

Having said that, there is a risk of fraud in online marketing, which can occur when publishers overstate the number of ad impressions they have delivered to their advertisers. Because different users have different systems, online ads may appear differently to users. Rich media ads create greater compatibility issues, as some developers use competing software to render their ads.

Ad advertisers often use technology to maximize their abilities to track consumers. Customers can be easily troubled by advertisers targeting them based on information that is sensitive such as health and financial status.

Ad-blocking is another term, that means that the ads do not become visible to the user because the user uses technology to screen out ads by default.1oa