Marketing strategy

Marketing strategy is basically a process that can allow an organization to concentrate its resources on the optimal opportunities with the aims of increasing sales and gaining a sustainable competitive merits. Marketing strategy includes all long term and basic activities in the field of marketing that deals with testing the expertise of strategic initial situation of a company.

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There are so many ways of marketing strategy, some of which are:

1) Promotional offers.

2) Advertisements.

3) Discount coupons.

4) Personal sales.

5) Consents.

6) Free samples.

Evaluating different ways  of promotion in marketing, one must give account of these strategies have not been made formulas or recipes for the success of the launch, although theses strategies are effective enough.

A marketing strategy is an overall plan made to meet the needs and requirements of the consumer, this plan should be based on clear objectives, techniques and goals.

Market research enables the organisation to recognize the most correct marketing mix. The mix consist of:

1) The right product.

2) Sold at right price.

3) Using the correct promotion techniques.

4) In the right place.

Finally techniques need to be applied to monitor the success of marketing activity.

Today’s business have an increasing market focus. If organisations are to serve the requirements of their consumers they need to structured n such a manner as to identify and meed consumer’s necessities. Business need to behave in a such a way that it fulfills the needs of the customer.

A company prospers when it beats the break even point and everyone in it believes that success depends on the excellence of their contributions.

 

 

 

 

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