Category Archives: Tech/media

VW Defies the European and Global Crisis

While Europe suffers from an economy that is in the doldrums, at least one of his sons is thriving. Germany’s Volkswagen AG, which aims to become the largest automaker in the world before the end of the decade, is opening road.

Through a wide range of businesses, the aggressive expansion plans of the company are paying off and the problems between the families who control the company have been resolved. The tribulations of its global rivals do not have harmed.

VW is already world champion in terms of its balance sheet, with an operating profit of nearly 15,000 million dollars last year and aim to match that amount this year. Martin Winterkorn, chief executive, said that “the continuous auto boom is providing additional impetus to our growth plans,” referring to increased sales in emerging markets over the European countries where automakers are suffering.

Winterkorn was paid 17.5 million euros (22.8 million) in 2011, more than double the previous year and more than any executive of all companies listed on the DAX, Germany’s main stock index. VW sold 8.27 million vehicles worldwide in 2011, up from 6.29 million last year.

In the short term, VW has not backtracked on his promise to double production at its factory in Slovakia in Bratislava this year. The chief executive of Volkswagen Group, belonging to the automaker, said Wednesday that production will rise to more than 400,000 vehicles this year, compared with just over 210,000 last year.

The plant used to manufacture large SUVs only, but production is expanding with the new mini-car company, Up The Up was shown as several prototype vehicles since 2007, before going into production last year.

Could be expanded to be a sub small green vehicle, very similar to the line of hybrid Toyota Prius.

VW has become one of the rare species of giant automakers that can generate profits in diverse markets, from essential vehicles hatrchback, which are popular among college students of first year, to the ultra-classic Bentley, the vehicle of choice among brides of billionaires. Volkswagen Group now owns Audi, Bentley, Bugatti, Lamborghini, SEAT and Skoda, as well as truck manufacturer Scania.

It has a 49.9% stake in Porsche. “VW has proven it can build cars suitable for the market at the right price, “says Jesse Toprak, vice president of Market Intelligence, an automotive website. “It has everything a building full of people in Wolfsburg that does nothing more than to optimize prices, and are very good at it.”

Audi, the leading online luxury car subsidiary of VW, is another highlight. Long regarded as one of the bunch in the United States has undergone a remarkable change and increased sales. Earlier this month, met its target size, predicting it will sell 1.5 million vehicles by 2015.

Outside the United States, Audi is benefiting from strong demand for luxury cars in China, India and Russia. Better yet, Audi surpassed Mercedes-Benz as the second brand premium in vehicle sales last year. And although it still sold fewer vehicles than BMW, beat his main rival in terms of profitability due to economies of scale strategies that enables its parent company. (BMW, by contrast, is an independent company).

Now, Audi is negotiating the purchase of Italian motorcycle maker premium Ducati. The property would add another powerful brand Ducati to battle against BMW company, which manufactures luxury motorcycle under its name. In the jargon of the fans, the ‘Bimmers’ are BMW cars and ‘beemers’ are BMW motorcycles.

Ducati, a favorite brand of actors like Tom Cruise and Brad Pitt, and the real estate titan Sam Zell, bring some of that success to Audi. Founded in 1926, Ducati won 17 World Championships manufacturers in the past 60 years and the World Superbike Championship title in 2011. Its smaller engine technology could also provide a strategic advantage to Audi.

The weak presence of VW is in the United States , where it has lagged due to a number of strategic and management errors. But that could be changing with the opening of a new plant in Chattanooga, Tennessee, where the company is making its new Passat sedan -sized. “America is an anomaly for VW,” said Toprak. “The company has aspirations to increase its sales, half a million this year. They are being very aggressive.”

And then there’s the family. Controlled by the Porsche family, with roots in Germany and Austria, VW has reached its peak under the leadership of its chairman Ferdinand Piech, grandson of the founder and designer of the VW Beetle, Ferdinand Porsche. Piech, 74, is known in the automotive industry as an engineer rigorous, demanding and uncompromising, whose subordinates tremble when he inspects their work. VW trades publicly, the family has control over a greater share entitled to vote.

On Monday, at the annual meeting of VW, the board appointed another member Piëch as Ursula, 55, who is the wife of Ferdinand. A former nanny of the Piech family is the mother of three of his 12 children. The rule of VW is trying to resolve a bitter and complicated dispute over control between Ferdinand and another grandson, Ferry Porsche, who tried to take over VW, using the much smaller company of Porsche as a weapon. The backlash came after the financial crisis of 2008, when VW rescued the indebted Porsche and bought a controlling interest with.

Although Ursula Piëch seems an unusual choice as a board member of VW, the company has described as a kindergarten teacher, is seen by some as a peacemaker between the hostile factions of the family. VW, contrary to expectations, could ultimately benefit disputes within the family.

The current president of the automaker VW came to work looking for an alternative, when Ferry Porsche, the founder, threw him and other Porsche sports car firm. Now, with VW Group sailing full steam ahead, Piech sees fulfilled what was once called it his three great loves: “Volkswagen, family and money.”


The new iPhone users to conquest

The new iPhone is not very different from its previous version, which did not stop thousands of fans of Apple will be formed for hours to be the first to purchase the device on Friday.
The latest version of the Apple tablet went on sale this Friday. The big stores like Wal-Mart and Best Buy were selling the device, however, most enthusiasts headed to the Apple Store.

The line at the Apple flagship store on Fifth Avenue in New York recorded lines over a block and hundreds of fans crammed the store in Grand Central Station.

Again, Packers Greg Huntington, New York, was the first in line to get the iPhone at the store on Fifth Avenue. He himself was the first to buy the iPhone in 2007 and has since received several sponsorships to stay in line.

Behind him, several people spent the night formed. Those formed at 6 am, two hours before launch, they had to wait formed a block away. Many of them reported that they had the iPad 2 but still wanted the new device.

Improved star of the new iPhone is the screen technology “retinal display”, previously available on the iPhone. The device has a screen of 3.1 million pixels, one million more than high-definition screen would. It also has a faster processor.

“I bought the iPad 2 for my husband for two weeks, then Apple surprised me with his announcement,” said Dezi Manhattan Swing. “The new iPhone has a better resolution, so I think he will. Try to exchange it for which he had bought.”

In Apple stores were also protests by, an organization that claims to have received requests for 250,000 people calling on Apple to improve working conditions in factories that assemble its products in China.

Even in a difficult economic environment in many parts of the world, buyers and Steve Henry, in Paris, said they would cut in spending on other things if necessary.

“I save my money for other purchases (products have) high technology,” said Henry, who is 27 and is a systems engineer at a railway company.

Henry hoped to acquire its first iPhone primarily for watching movies and reading during their daily trips, lasting more than two hours.

New Cases have an initial value of $ 499 U.S., 479 euros (630 dollars) in Germany and 42.800 yen (510 dollars) in Japan. Only the Amazon Kindle Fire, which is much more basic, is priced significantly lower.

Wall Street expects a strong start for the new iPhone . Some analysts even expect sales to exceed the current model of the iPhone 2. So far the company has sold 55 million iPhone since its launch.

Apple will continue to sell the iPad 2 but lowered his price by $100 to an initial value of $399.

It expects sales of tablets reach the 326 million units by 2015, with a broad domain of Apple in that market, according to research firm Gartner.

Sales of tablets also compete with computer sales desktop that Gartner expects will add 368 million units this year.

A mature product

The continuing popularity of Apple products, and action are a support for the new company’s CEO, Tim Cook, who took office last year after the death of his predecessor Steve Jobs.

The share price of the company rose about $ 600 half an hour after he was released the first iPhone, expanding the market capitalization of the market’s most valuable company to 560.000 million.

Just a month earlier, the share price had crossed the first barrier of $ 500 per share. The value of paper has risen 45% this year.

Analysts at Canaccord Genuity rose its target price to $710 action from $665, causing the paper to be more expensive than the iPad.

Dickie Chang, an analyst at technology research firm IDC, said Cook will take more in the future to maintain the impressive momentum of companies.

“The iPad is already a fairly mature product and is unlikely to cause any more revolution,” he added.

UBS raised its price target of $675 action from $550, and said the iPhone launch in October 5, a new version of your company, is the main impetus to go forward.

The new iPhone went on sale in 10 countries including the United States and Canada.

Airlines See Chaos in Olympics

LONDON – Four major British airline warned that the government must do more to prevent flight delays and disruption at airports in London during the Olympics.
Britain hopes to welcome hundreds of thousands of visitors to the games, including more than 10,000 athletes and about 20,000 journalists.

British Airways, BMI, EasyJet, and Virgin Atlantic said in a letter to the government, published Saturday, that the increase in air traffic during the Olympics means that any security emergency or problem could cause climatic chaos, unless special measures.

“As it stands now, the industry believes that there is a significant risk of severe delays and disruption in all major airports in London, unless urgent action is taken,” they wrote in a letter to the Reuters agency.

The airline said that problems can be reduced if air traffic controllers change their practice and give priority to commercial flights on private flights.

The airlines, government, and aviation officials will meet Thursday to discuss plans for the Games, to be held from July 27 to August 12.

London Heathrow Airport, the busiest in the country, operates at a 99% capacity on an average day, while Gatwick, south of the capital, operating at full capacity during times of high demand.

Contingencies such as poor weather conditions have caused immense problems and long lines in the past.

Shops and airlines have said for some time that Heathrow needs a third runway to meet growing demand, as the government blocked on environmental grounds.

Fears airspace

In the letter sent to the Government, airlines are six areas of concern. These include the elasticity of airspace to take over the number of planes that take off and land during the Games, any climate impact and effect of any security incident.

It is also stated in the document that air traffic controllers had submitted five proposals to prioritize flights in southeast England during the Olympics, but were rejected by the Civil Aviation Authority (CAA, for its acronym in English).

The signatories wrote that the British Department for Transport had the mistaken impression that the industry was satisfied with the measures had been taken so far.

The Fight Against Facebook Spam

Unlike postal mail or e-mail, unwanted messages (spam) on Facebook often depend on how smart, or unfortunate, are your friends.

A disturbing example is a type of spam that offers to show “who has viewed your profile”. Facebook users tend to see this offer displayed in the status update of your friends because that person clicked on a similar offer elsewhere. These messages appear in status updates that are automatically generated in small applications in the sidebar, or pages that pretend to give that answer with a single click.

The problem is that such a thing is not even possible, according to Facebook. This type of spam has become a significant problem that the company says it is taking seriously. In general, it is unclear exactly who publishes spam messages in Facebook. But the reason they do is another matter. Almost always in order to redirect users to a survey or clicks another deception generator. In other words, many of those who send spam (also known as spammers ) really are vendors who are paid.

Facebook has won lawsuits against spammers in the past. In 2009, the ‘Spam King’ Sanford Wallace was ordered to pay $711 million to generate publications Facebook wall and false messages. Facebook’s legal team wrote a blog post about the decision and advised users to report messages from spam . In 2010, Adam Guerbuez of Quebec was ordered to pay 873 million dollars after sending messages to users about erectile dysfunction drugs. However, the spam ‘who has seen his profile’ is different. Instead of being direct and personal, entices users to click on something by choice.

Who is behind this spam and why? Clicking this material intentionally, Fortune found that much of it leads to one place: It is unlikely that this firm is the only objective, but seems to be prolific. Attracts users with legitimate sites made ​​to look like Facebook Pages, as a so-called ‘Facebook – Who has seen “The page has three tabs:’ The revenue of your website ‘,’ Get cash for your web site ‘ and ‘Tramadol’. (Tramadol is a true medicine for the treatment of joint pain, that tab does not contain anything) The site promises to “make valuable visitors to your website income. Work online and join our affiliate program that generates free money. ” Clicking on any link, the page redirects to another page asking for a generic name and email. By accessing this data, the user is redirected to

To enter the site only asks for an email, password, full name. If you do, you are directed to a page on ‘Register New Affiliate’. It reads: “Dear (name), please register Will shortly receive a confirmation email with the same information. Make your new business is happy and rich!” At the top, there is an active counter money you’ve earned and an ‘affiliate link’ that leads to self registration page. In other words, you are paying not only to promote the links of the various companies involved, but also by getting others to join fast2earn and do the same process of attracting users. A FAQ page tells users how to create a page using or to promote trade links.

Fast2Earn does not indicate a telephone number or business contact information. However, the PTC website, which monitors the services called “pay to click ‘(pay-to-click’), published his research on Fast2Earn in February (his verdict: ‘not recommended’). In the ‘Summary’, the investigation of PTC says: “I would not put any ads of fast2earn … From what I read once that people are contacted to collect, the site stops count visits and then people can not collect. ” There are many generic pages of compliments about the service, although several publications explicitly complain about the site. “It’s a scam, you get $ 50 and they stop counting the visits as the only” published a user forum called Caesar.

Weebly was not pleased when he learned that fast2earn instructs its users to spread spam via Weebly pages. “We fought really hard against this,” says CEO David Rusenko, adding that Weebly operates 10 million web pages, and only 1% of them are spam. (Facebook, meanwhile, says that 4% of it is spam , which is also very low) “With so much volume,” says Rusenko, “you’ll see some things about spam than just cross our filters, but we are vehemently against it and I think we do a great job detecting it. ” Regarding fast2earn specifically says: “One of our guys from spam really angry “when he reported on that site.

In addition to the pages that are being built by true marketing companies, there are others that seem to be empty or lead nowhere. “See who has viewed your profile” (“See Who Viewed your Profile ‘) is an example of a legitimate-looking page on Facebook, containing only the line” Give’ Like ‘to this page to see who viewed your profile “repeated three times. A description of the page states:” Application genuine and work. “(A good sign that it is anything but that). By clicking ‘I like’, you’re directed to a completely new page ‘How will you die?’, in which you are asked the same action: ‘Click on’ I Like ‘to see the content’. When you click ‘Me Gusta’, all that is revealed is the Wall page, which is empty except for a publication providing the date, ‘How are you going to die?’ joined Facebook (a date that should never be held).

Internally, Facebook employees are called ‘scams attack’ I like ‘. There are usually two types. One of them takes you to a page outside of Facebook, where there is a button, often opaque or hidden in an image. The second type is simpler and there is a real page on Facebook that asks the user to click ‘Like’ to get the functionality that is promising. Facebook calls this second kind ‘attack’ I like manual ‘, since there is no deception in the design, but simply relies on the gullibility of the user. When pages of spam do not lead anywhere, Facebook says it is a good indication that you have caught, as their first objective is always dangerous places to cut the lead to those pages.

However, the company needs more time to remove all the ramifications of a particular piece of spam . “We have built mechanisms to quickly close pages, beads and malicious applications that attempt to distribute spam or tricking users by exploiting several known vulnerabilities in browsers, “said Facebook in a statement. “We content our Help Center,” said Facebook spokesman Fred Wolens, “says there is no way to know who’s been viewing your profile, there is no such functionality, we have not built and no one else can build it”.

The New iPhone Has Record Order

NEW YORK – Apple Inc is receiving a record pre-orders for its new iPhone and wait for the release of the tablet now reaches two to three weeks, said analysts at Canaccord Genuity, who now expect the company to sell this year 65.6 million units of product.

Tim Cook, Apple’s chief executive, last week unveiled the much anticipated third version of the iPhone, which is available for advance orders s from Wednesday and will arrive in stores on March 16.

“With our record reviews indicate pre-orders and waiting times of two to three weeks for the new iPhone, we anticipate a historical launch for iPhone this weekend,” said analysts T Michael Walkley and Matthew Ramsay.

The analysts raised estimates for iPhone sales of 65.6 million from 55.9 million in 2012 and 90.6 million from 79.7 million in 2013.

Walkley and Ramsay said it’s likely rivals are loath to introduce competitive products over the next two quarters.

Analysts increased their price target for the title of Apple from $710 to $665 and maintained “buy”.

The price that the company made for the new iPhone will help Apple maintain a dominant share in the burgeoning market for tablet and also have a better income in sectors such as business and education.

“While Samsung seems to offer more competitive Android tablet, see Windows 8 as greater long-term threat to the dominant share of the Apple iPad tablets Android,” the analysts added.


IBM, the New Louvre Restorer

MEXICO CITY – IBM will become the ‘restorer’ of more than 65,000 pieces of the Louvre Museum, after the organization’s most visited museum in the world will select the technology to expedite the repair process works so automatically.
The gallery designed a database with information of the pieces on display there in order to help your staff to view their different planning, cleaning and maintenance works as well as automation systems such as air conditioning elevators, as well as lights and locks for each of the spaces of the museum.

“Organizing hundreds of repairs, cleaning and maintenance while the galleries are open to the public is a very challenging activity, now we can make better decisions about how to respond to problems,” said Metin Pelit, department manager of the Museum of Louvre, Paris , France.

The team from the Louvre to this type of inspection on a weekly basis, in a database that is handled physically. With this system, the museum now can add to your list of new digital works that come to the site and verify real-time information and the state in which they are.

“The technology allows you to ‘hear’ the information they have these parts. The Louvre Museum needed a way to preserve the art infrastructure and living here so that the public will appreciate, “said David Bartlett for his part, Vice President IBM solutions.

In addition to schedule the time that the parts need updating, the technological system can recommend a number of specialists to give special care to a work that needs urgent restoration or exhibition you need to leave to avoid wear.

IBM was founded on June 16, 1911, has more than 420,000 employees worldwide and a presence in over 200 countries. In the ranks of workers has had five winners of Nobel Prizes, four Turing Awards, five National Medals of Technology and Science five national awards.

IBM competes in the technology market with companies like Hewlett-Packard, Microsoft, and Oracle.

Best Apps for iPhone

The Apple iPhone revolutionized cell phones in myriad ways.

It introduced a great touch screen interface, which also works intuitively. It transformed the way voice mail from a similar set of commands in something that users can easily manipulate.

And of course, created an entirely new market for software known as low-weight applications or apps .

Last Sunday afternoon of March 3, Fu Chunli of Qingdao, China, downloaded a free version of the application Where’s My Water? Disney marked the milestone of 25,000 million download number . Now, we present the most popular free apps of all time for the iPhone.

  1. Netflix
  2. Shazam
  3. Angry Birds
  4. Google Earth
  5. Google Search
  6. The Weather Channel
  7. Skype
  8. Words with Friends Free
  9. Pandora Radio
  10. Facebook

iPad 3 – Jurisdiction 0

Apple launched the original iPhone two years ago, sold millions and silenced those who denied that there was a market for tablets. Now that Apple is preparing to unveil the third version of the tablet on Wednesday, still rivals fail to move from the starting line.

The competition initially scoffed at the idea of ​​a tablet. Eric Schmidt of Google said in 2010 that there was no “big difference between a phone and a tablet.” The confusion of invaded when Apple sold nearly 3.3 million iPhone in the first quarter of its foray into the market.

A year after the debut of the iPhone, more than 100 boards of other brands were released or were in development. But by then, the company Apple launched the iPhone and 2, and most potential competitors were not even able to bring products to market, those that did, they sold devices almost doomed from birth.

A Samsung executive clearly said last month, “Honestly, we do very well in the tablet market.”

Apple sold a record 15.4 million iPads in its last quarter, and this accounts for a share of 59% of the global market for slates, according to estimates issued in February by DisplaySearch, the analysis division of NPD Group.

Amazon is a distant second with a market share of almost 17%, followed by Samsung, with about 7%, Asus, with a portion of 4.6% and Barnes & Noble with 3.5%.

Two rivals, Amazon and Barnes & Noble, offered tablets “light”: devices with a modest price lower than the iPad. Amazon began selling its Kindle tablet Fire at $199 in November 2011, promoting it as a multimedia device. Barnes & Noble did the same with the Nook Tablet.

The share of 17% of Amazon is admirable for a device that takes only a quarter in the market. The company, however, will not earn much money marketing it to only 199 dls, but his goal is to sell content such as ebooks, applications, videos and digital music.

Competitors who base their strategy solely on the hardware does not have that option, and for them, the market is bleak. When consumers have to choose between a 499 iPad tablet dls and another at a similar price, overwhelmingly prefer the iPad.

The cemetery of the tablets: Two foolish slate, the TouchPad from Hewlett-Packard and BlackBerry playbook reserach in Motion, debuted at the same price as the iPad.

HP’s adventure turned out to be a cautionary tale. It finished shutting the TouchPad in August, after just 49 days on the market. The RIM playbook is still alive, but struggles to survive. The slate was released in April 2011 and immediately drew criticism for feeling unfinished. Lacked key features integrated applications, including mail, calendar, address book and BlackBerry Messenger. For nearly a year, users of the tablet had to connect to a BlackBerry smartphone to use these functions, until RIM released version 2.0 of the operating system of the playbook last month.

RIM reported in December that it had distributed only 150.000 slates playbook in the third quarter. A smaller number to the already meager figure of 200,000 Playbooks sent in the second quarter, less than 500,000 devices sent in the first.

Samsung’s approach, ‘try everything’: Two tablets based on Android , the Galaxy Tab by Samsung and Motorola Xoom, raided the market at a price even higher than the iPhone, 599 and 799 dls dls respectively.

Overall, the Board Xoom impressed critics, but sales disappoint from the start. Motorola, a few months later, was forced to reduce the price of its Wi-Fi tablet to 499 dls, the same as the iPad.

Samsung, on the other hand, is testing boards all possible sizes to see what works. The Galaxy Original Tab had a 7 inch screen, the next trial was 10.1 inches, then came the 8.9 inch screen.

To complicate the picture, Samsung recently announced a new product line called “Note”. The Galaxy Note 5 inches, which was released last month, is a touch screen device that seeks to bridge the gap between phones and tablets.

Samsung plans to launch a 10.1-inch Note, the same size as its larger Tab. According to CNET, a company executive said at a trade show last month that he expected sales of the tablet to cannibalize Note 10.1-inch Tab. “The best thing to survive in the market is to annihilate your own products. We want to stay competitive,” he told reporters Hankil Yoon, director of product strategy at Samsung.

It’s like they want all manufacturers that are not Apple. But when it comes to tablets, competitiveness is a trick that still leaves them.


Content, Money Tread PR Lane

Money drives everything, including public relations. With content creation getting to be a major part of PR exercises, money driven propaganda is in. More and more entities are now relying on PR agencies like never before to create communication material that would elaborate on what message they need to tell the people. PR is indeed taking a route it hasn’t tread earlier.

It is being said Europe has started seeing many organizations taking advantage of this money motivated public relations exercises. The fact that content has gone on to play a significant role in propaganda, it may be seen as investigative reporters and news anchors at the center stage of IT public relations. It often doesn’t matter if the propaganda banks on reliability or accuracy of facts told.

Such PR activities have assumed the role of various organizations’ natural propaganda conveners and have started influencing the target audience too.

It is only natural that trade magazine PR Week recently elaborated this on one of their articles that this is the “perfect environment for PR, the organization’s natural conveners, to influence outcomes”. PR, indeed, can play the convener so as to bring diverse functions together and maximize value and assess the risk of new content campaigns.

A look at the changing scenario would bring to the fore the way PR activity is being realigned. Statistics let out by media research firm IBIS World have revealed that PR spending in 2010 stood at $9.73 billion, and is set to go up to $12.82 billion by 2015. Yes, money of course matters. With content creation for propaganda getting on to the PR fast track a growth stage is also in the anvil. Flexible new ways of pointed content would make this possible in the short-term.