General Motors, the largest automaker in the U.S., plans to withdraw ad spending that keeps the pages of the social network, Facebook, because of the limited impact of these ads on their prospects.

According to a note published Tuesday in the electronic version of the The Wall Street Journal, GM executives have “determined that their paid ads have little impact on car-buying consumers.”

The text cited people close to negotiations, without naming. In addition to that, it collected testimony from the director of marketing for General Motors, who agreed to be “definitely re-evaluating their ads on Facebook.”

If realized, the decision would be a blow to Facebook, which will make its first public offering this week and whose titles have generated great interest among investors.

Due to the demand for their actions, Facebook’s value is up at 104.000 million dollars to start trading on the New York Stock Exchange.

GM’s position coincides with that expressed by some critics, who claim that Facebook is overvalued, arguing that the company does not have a clear business plan.

NEW YORK – Coty Inc. said Monday that they will withdraw its offer of 10.700 million dollars to buy Avon Products Inc., saying that the world’s largest direct seller of cosmetics beat the deadline to begin negotiations.

“Their total lack of involvement with us led us to believe that they are reluctant to negotiate within a reasonable time,” said the president of Coty, Bart Becht, in a letter dated Monday to Avon.

“It is time for Coty Inc. to act and look for other opportunities,” Becht added.

Avon did not immediately return requests for comment.

Avon’s shares closed on Monday was up 77 cents to 20.96 dollars on the NYSE. Coty revealed his decision after the close of markets.

The paper rose after Avon said on Sunday that they would consider the offer to acquire its smaller rival, but may need a week to respond.

Coty, came to Avon for the first time in March, and subsequently announced its offer to acquire the company for 23.25 per share. That offer included the financial backing of Berkshire Hathaway Inc., Warren Buffett.

Although Coty has almost tripled its revenue, Avon faces lower sales at home, as well as research in the U.S. on charges of bribery abroad.

NEW YORK – Scott Thompson, who resigned on Sunday from his post as CEO of Yahoo following revelations that his official curriculum included a degree he never received, has thyroid cancer.

The Wall Street Journal cited unidentified sources in reporting that Thompson revealed his state of health on the board of Yahoo and several of his colleagues before giving up his position in the company.

The newspaper added that, according to one of his sources, Thompson decided to resign in part due to medical diagnosis.

Thompson was hired in January as Yahoo CEO to fill the void created by the firing of Carol Bartz.

Thompson’s departure was encouraged by the investment fund, Third Point, which owns almost 6% of Yahoo shares.

Third Point found that Thompson had inflated his resume with a degree in computer science from the University of Stonehill.

Thompson in 1979, received a degree in Accounting from Stonehill, a Catholic school near Boston, but did not receive one in Computer Science.

After the departure of Thompson in the midst of scandal, Yahoo named Ross Levinsohn as its interim CEO.

Levinsohn, served as director of global media company, had a successful season in the internet service at News Corp before they hired Bartz in November 2010.

Yahoo shares saw a gain of 33 cents, or 2.2%, to reach 15.52 dollars in transactions prior to market opening on Monday.

MEXICO CITY  - Three senior executives of JPMorgan Chase leaves. The media got the information from people familiar with the loss of at least 2.000 million for poor management of a portfolio of derivatives.

Ina Drew, who since 2005 has led the risk management unit, Achilles O. Macris, Chief Investment Office, and Javier Martín-Artajo,  general manager.

The firm’s chief executive, James Dimon, said the bank reacted badly to the so-called warning last month announcing that the agency had large trading losses in complex financial derivatives.

Dimon said the bank’s executives were “dead wrong” in public statements made in April, after being questioned for their actions on reports from the media.

“We got very defensive. And people began to justify everything we did. We said something that was completely wrong just four weeks,” Dimon said the program “Meet the Press” on NBC.

Dimon said Thursday that the bank had lost 2.000 million dollars or more for poor management of a portfolio of derivatives.

On Friday, Fitch Ratings downgraded the credit rating one notch from JPMorgan Chase to A+ from AA- following the announcement of the loss.

“Fitch believes that the size of the loss is manageable. That said, the magnitude of the loss and the evolution of these positions imply a lack of liquidity,” the agency said.

“It also raises questions concerning the risk appetite of JPMorgan, the framework for risk management, and monitoring practices, all key factors for the credit,” he added.

The rating agency also put JPMorgan in a negative light, implying that it would be a further reduction of the note in a period of six months.

NEW YORK  - JPMorgan Chase & Co, the biggest U.S. bank by assets, may take over the 2.000 billion dollars in losses by a hedging program that went wrong. But, analysts say it will take longer to restore the damage to its credibility as a risk manager.

JPMorgan shares fell 8% to 37.39 dollars in early trading market on Friday, a day after his office informed of major investment losses in market valuation of its loan portfolio synthetic.

“This action is valued because of the confidence investors have in the (management) JPM risk and part of that trust was lost yesterday,” Citi analysts wrote in a note to clients.

Bernstein analysts rated the loss as a “big blow to the credibility” to the lender, which prides itself on its strong risk management.

Citi cut its price target on the stock to $45 from $52. Nomura reduced its target to $50 from $55, while Goldman Sachs lowered to $48 from $50.

FBR Capital Markets downgraded its rating on the title by one notch to “equal to the market performance.”

JPMorgan gave away without reporting the financial crisis or a loss, and its strong balance sheet enabled him to acquire the investment bank Bear Stearns and Washington Mutual consumer bank when both collapsed in 2008.

The bank had 2.32 trillion in assets supported by 190.000 billion in investment of shareholders in late March.

Goldman Sachs, which reduced the target share price to $48 at JPMorgan, said that although the direct impact of the loss is manageable, the general implications are negative because they highlight the difficult operating environment and raise questions about regulatory scrutiny.

“To recover (credibility), we believe that JPM has to go further and explain to investors conceptually how this happened in such a large scale and the resulting changes to be done,” Citi analysts said.

FBR said that although the core business lines remained strong and intact, concerned about the potential risk that the credit derivatives portfolio represents for future earnings.

“Until the company can undo this portfolio, there is little clarity and a lot of uncertainty surrounding future earnings from JPMorgan,” FBR said in a note to clients.

SAN FRANCISCO – A federal jury was unable to agree Monday on a crucial issue in a case where Oracle accuses Google of copyright violation, and thus played down their find strength that depended Google technology from another company to develop its popular Android for wireless devices.

The stalemate that emerged in a court in San Francisco complicates the attempt to Oracle Corp., receiving hundreds of millions of dollars from Google, on the basis that the Internet search leader improperly copied parts of Android Java programming system.

Although the jury decided that Android violates some copyrights of Java, the five men and seven women on the jury had different positions on whether the acts of Google were permissible under the provision of “fair use” falling under the U.S. law.

The fair use provision allows some parts of a copyrighted work that can be used in other creative expressions without permission, such as books, movies and software.

With the issue of “fair use” pending, it appears that Oracle now has little hope of emerging from the trial with a clear victory.

Oracle, a maker of computer programming, has been asking for a maximum of $1 million in damages and an injunction to reschedule Google Android if they can not reach an agreement on licensing.

The federal district judge, William Alsup, on Monday informed counsel for both parties unless there is a verdict on fair use, there is “zero findings of copyright liability”.

The jury also found that Android violates nine lines of Java code, but that demand would not have possibly worth more than $150,000 in damages, based on previous statements made in the process.

Starbucks in Mexico will offer free downloads of apps from the App Store in cafes, in order to strengthen its “Team of the Week”.

The company said the launch of this campaign is for a change in image and design of the cards, which will be available starting this month in every chain.

Arturo Martinez of Starbucks said that “the incorporation of ‘apps’ to the selection of the Week program, seeks to complement the free entertainment for guests to enrich their experience in each of the stores. ”

The Shazam Encore will be the first under this program, which allows to immediately identify any song you are listening.

Also, when you send via iPhone or iPod Touch, information relating to the song and the artist, such as tours, recommendations or words of the song are made available.

“Selection of the Week” is a program in Mexico since 2009. With the aim of offering customers the ability to download different songs for free applications, they are updated each week through a redeemable code that is behind of each card.

NEW YORK – Facebook is intended to help the public to donate organs.

Its CEO, Mark Zuckerberg said users in the U.S. and the UK will be able to register as organ donors through links on the largest social networking site.

Zuckerberg said his friendship with the co-founder of Apple, Steve Jobs , who received a liver transplant before dying last year, gave him the idea.

The executive of the giant social network announced the news on Tuesday on “Good Morning America”.

Some users of Facebook have already been registered as organ donors. Facebook is preparing a stock offering that is expected to be $5 million dollars.

The offer could raise the value of the company to $100 million.

With a handful of Apple employees in a small office, the firm has made a strong corporate strategy: it has prevented millions of dollars in taxes in California and 20 other states.

The company headquarters is in Cupertino, California, but they will be putting an office in Las Vegas, just 200 miles away, to collect and invest their profits. Apple evades state taxes because the income tax in California is 8.84%, while in Nevada is 0%, according to a note from The New York Times published Sunday in print.

The newspaper argues that the creation of that office in Reno is one of the many methods that Apple used to reduce tax payments throughout the world by billions of dollars each year.

Apple has also created subsidiaries in low tax areas, like Ireland, the Netherlands, Luxembourg and the British Virgin Islands.

According to the article published Sunday, almost all large companies try to minimize their taxes and savings. Apple is especially attractive because its benefits are very high.

Wall Street analysts expect the firm could earn up to 45.600 million in its fiscal year, a record for any U.S. company.

The New York Times states that it is much easier for copyrighted firms (like Apple) and digital products to transfer their profits to low tax countries for groceries or car manufacturers.

“A downloaded application, unlike a car, you can sell from anywhere,” exemplifies the newspaper.

They added that in the past two years, 71 technology firms included in the stock market index Standard & Poor’s (including Apple, Google, Yahoo and Dell), published tax rates lower by one third to those of other companies within the index referral.

Without this kind of tactics, the payment of federal taxes in the U.S. firm would have been higher than reported last year ($2.4 million), according to a study by former Treasury Department economist, Martin A . Sullivan.

Last year, the company paid $3.3 billion in worldwide tax on profits of $34.2 billion, a rate of 9.8%. According to the newspaper, Apple does not indicate how much of that payments are made in America.

Apple responds

The newspaper said the firm pays a huge amount of taxes that help local, state and federal regulations.

According to research, in the first half of fiscal year of 2012, its U.S. operations have generated nearly $5 million dollars in federal income taxes and state, including income taxes withheld on income of employee actions.

“Apple has done all their business with the highest ethical standards, complying with applicable laws and accounting standards. We are very proud of the contributions from Apple,” the company said in a text to The New York Times on Sunday.

LOS ANGELES – Apple began negotiations earlier this year to broadcast movies from three major movie studios in a number of devices including the expected TV.

Apple now selling a decoder for $99 that attaches to your TV and allows users to view online content from Netflix and MLB channel. The company was set up by Lions Gate Entertainment Corp, MGM and Paramount Pictures.

One source told Reuters that any negotiations would include the decoder as well as upcoming devices that allow viewing “streaming” content, like display online media content and simultaneously download.

Apple will launch a television set before the end of this year or early 2013, to drive its next phase of growth, and could revolutionize the industry.

Apple has been much of last year seeking to ensure major Hollywood titles. Conversations with EPIX are in their early stages and still far from reaching an agreement, said a source.

EPIX sealed the agreement in 2010 with Netflix, where they paid $200 million a year for the rights to stream movies to their 23.4 million U.S. customers.

Apple declined to comment on what they called “speculation” and also declined to speak on the matter from Netflix and EPIX.