Author Archives: Dana

Kraft Foods Changes Name


After 57 years with the name Kraft Foods, the food company changed its corporate structure and its name to Mondelez International and announced the start of operations in Mexico with his new name.

The new company reported in a statement that this change also affects more than 80 countries, with about 100,000 employees working in over 300 offices.

They explained that the change of name is derived from the division of the business into the grocery market in the United States, on October 1, and the other to the snack, so it takes Mondelez International brands like Trident, Tang, Oreo and Halls, among others.

The company president, Irene Rosenfeld, confided that the new company achieves sales 36.000 billion, as it has for generations brands worldwide.

In turn, President of Mondelez International in Mexico, Roberto Soto, mentions that the launch of the new company marks the beginning of a promising future, with a portfolio of products that have a high growth potential.

Since Kraft Foods Mexico, the company has maintained operations in which employs more than 8,000 people in its four manufacturing plants.



Megacable Negotiates Pact with Time Warner


The Mexican Cable Company, Megacable, is discussing a strategic alliance with the U.S. Time Warner in telephony, told to Reuters on Thursday by the company CEO, Enrique Yamuni.

Megacable operates cable television services, Internet and telephony services in Mexico. The company had more than 500,000 phone subscribers at the end of June, according to its financial report for the second quarter.

“We talked with Time Warner, but only to see some sort of strategic alliance with them, which subscribers can receive calls them ourselves without it being long distance,” said Yamuni Reuters.

Last April, Megacable was rated along with America Movil, Carlos Slim, as the best bets in the telecommunications sector in Mexico for investors, since no affectations expected regulatory changes and yes better operating results and stock, according to Company Shares and Securities Brokerage Banamex (Accival).

For Megacable, the action has not reflected the potential for additional sales of company services and the strength of its cable network, said Alexandre Garcia, specialist intermediary market.

In Mexico, the operator considers culminating phase in which “all have phone” and is approaching the next step in which “all use the phone.” So with a penetration of smartphones still slightly above 20%, the growth potential is enormous.

Alexandre Garcia commented on Megacable that its CEO, Enrique Yamuni, reaffirmed the 2012 target of 11% growth in sales and 13% of Ebitda.



McDonald’s Big Mac Calories Detail


NEW YORK  – McDonald’s will begin next week to inform customers how many calories are there in their Big Macs (550) and french fries (500 in its larger size).

The number one burger chain in the world announced on Wednesday that readies calorie data on menus of some of its 14,000 branches in the U.S., ahead of a national law that would require large chain restaurants to disclose that information.

The state of California and cities like New York already require that calories are detailed in the menus.

Under the new health care law, U.S. restaurants soon will post the number of calories and other nutrition details on their menus. Standards serve restaurants with 20 or more branches, as well as retail outlets of food.

The major chains have resisted the measure, without legislation and the threat of fines.

McDonald’s, under pressure from consumer advocacy groups and public health advocates, also took steps to make your meals healthier.

The company modified its popular “Happy Meals” to children by reducing the portion of fries in more than half and automatically adding apples in every order.

The hamburger chain was slow to adopt the specification of calories. When gaining importance demands a few years ago, a nutritionist at McDonald’s told a group of health journalists in Los Angeles that the company was against the rules because they violated the privacy of consumers.

Over two years, Panera Bread Co became the first American chain of restaurants that voluntarily published the calories in their stores.

Subway sandwich chain has used the specification of calories to position itself as the healthier alternative to rivals such as McDonald’s and Burger King Worldwide Inc.



Apple Complains About Polish Page


WARSAW – Apple, with a recent victory by a patent case against rival Samsung , is eyeing to Page Polish Internet.

The Polish Patent Office said the maker of the iPad, the iPhone and the iPod has filed a lawsuit accusing copy one page of their icons to your logo and exploited to gain customers.

“The Apple brand is widely recognized and the company says it, using a name that sounds similar, and is using Apple’s reputation,” said spokesman Adam Taukert patent office. Chief Executive, Radoslaw Celinski, said that “the accusation is ridiculous.” The firm, which currently does not use the logo in question, checks Apple demand.

No date has been set for the hearing.

Lawyers for Baker & McKenzie, which represents Apple in Poland, was not available for comment.




GM, in a Marathon with Opel


RUESSELSHEIM, Germany – General Motors (GM) has the ability to turn the situation to its troubled European unit, Opel, and has already charted where you want to take your brand to the next 10 years, told Reuters the new chief financial officer Opel, Michael Lohscheller, in his first interview since taking office a week ago.

Lohscheller, 43, will have a difficult task, since GM’s European operations lost a total of 16.000 million over the past 12 years despite repeated job cuts, most recently in 2010 that included the plant closure of Opel Antwerp in Belgium.

“To run a marathon you need a reasonable basic speed, but you have to sweat and ideally increase the pace near the end. It has much in common with what we are doing here,” said former CFO of Volkswagen, and participated in 75 marathons since 1987, including races in New York, Chicago and Berlin.

“You can not just start at full speed and stay completely out of breath after three months, we have to be able to stick to a speed and maintain it, the strength is extremely important. Opel recovery is a long term project,” said.

Last November, GM was forced to retract its 2011 target balance in Opel, and the unit has come to build another 700 million dollars in losses in the first half of the year, prompting analysts to call for their disposal.

Lohscheller declined to provide details of the plan to 10 years beyond the announcement of 23 models by the end of 2016, but the fact that Opel is preparing for another decade as a GM brand could disappoint investors who are pushing Detroit to loosen the brand once and for all.



Citi Enters Commodities Business


LONDON – The U.S. bank Citigroup launched a financial unit of commodity operations, expanding a sector that used to be dominated by European lenders have been cutting their activities to deal with the debt crisis in the euro zone.

Citigroup Kris Van Broekhoven hired Deutsche Bank to lead the new unit, part of its transaction services business, a spokesman said Thursday.

The bank also said it hired two bankers from BNP Paribas to work on commodity business, which buys and sells energy from grains on behalf of their clients.

Joseph Cogo, former senior commodities banker in BNP, was hired as global head of commodity sales, the bank said. Meanwhile, Nasim Fasil, who was head of energy sales in Europe for BNP, also moved to Citi, with the same function.

U.S. banks are expanding rapidly in commodity trading income, while the French as BNP Paribas and Société Générale recede.

Entities such as Citi, JP Morgan and Merrill Lynch have been expanding their portfolios in financial operations of raw materials for the oil, coal, steel and iron ore.

Previously, the bank financed sales only occasionally raw materials, the spokesman said.

Citigroup Chief Executive Vikram Pandit said financial sales as one of the strongest bank activities, saying that during Citi increased its revenues in transaction services for corporations to unprecedented levels.

Commercial loans rose 53% at the end of June from a year earlier, the company said.


Apple’s Action on Wall Street Shines


Shares of Apple closed Monday up to 1.88%, to 675.68 units on the Nasdaq market, according to data from and after hitting an intraday record high of 676.73 dollars.

On Friday, a U.S. jury determined that the South Korean firm copied Samung key features of the iPhone and the iPad and ordered to pay compensation of 1,050 million dollars to the signature block.

Just on August 20, Apple became the most valuable company in the U.S., when its shares reached 665.15 U.S. dollars value to reach a market value of $ 618.900.

The verdict could lead to a total ban on sales of key products of Samsung and Apple likely to consolidate in the mobile communications market.

Samsung said the decision is “a loss for American consumers” because they stifle competition and raise prices.

Apple said it plans to seek a ban on sales of some Samsung devices within the next seven days.


Foxconn Worst Recorded Historical Loss


HONG KONG  – Foxconn International Holdings (FIH), the mobile assembly company largest in the world, published the worst net loss in its history for the first half of the year due to weak orders from key customers such as Nokia Oyj , hit by the economic slowdown.

FIH, whose partner Foxconn Technology Group helps assemble iPhones and iPads for Apple, reported a net loss of $226.07 million for the January-June period, far outweighs the loss of 17.65 billion a year earlier, the company said in a statement.

It was the largest loss of FIH for the first half of the year since it was floated on the stock exchange in 2005.

In addition, FIH warned that uncertainty in global demand for mobile phones was complicating its forecast for the rest of the year and said the administration would focus on reducing costs in the sector, beset by a demanding competition for market share.

“Looking forward, the challenging economic conditions around the world can continue sowing uncertainty in our business environment. Administration remains cautious about the future of the mobile market conditions in 2012,” said FIH.

“Our main focus on will be doing our best to control costs. We have a number of measures in place and one of them is to increase automation in certain parts of our production line,” said company spokesman Vincent Tong.

The firm, which does not publish quarterly results, posted a net loss for the first half for the fourth consecutive year.

Shares of Foxconn International, which has suffered a decline of over 40% this year, closed up 2.9% on Monday, prior to delivery to the results.


Cable Companies to Offer $750 million on Internet


MEXICO CITY – An investment of $ 750 million (million dollars) from the government to expand by 15,000 km fiber optic network of the Comisión Federal de Electricidad (CFE) would allow local businesses to cable TV provide Internet service to communities currently without access to it, said the president of the Cofetel commissioner, Mony de Swaan.

The backbone of the CFE measures 20,000 km, but to be a useful infrastructure for most of the population needs to be extended to 60,000 km, said De Swaan, though it added: “start with at least 15,000 km and the installation of 1,000 mini hotels, which requires a public investment of $ 750 million. I think it’s a relatively small investment to potentially connect to 98% of the population, “he explained in a conference with students Tuesday.

The expansion will allow the group of nearly 1,500 cable operators that exist in the country has an incentive to invest in infrastructure to connect the optical fiber placed within 40 miles of your business area.

“Maybe you take the mini hotel and the cable companies are not interested. What is a fact is that more than 40 km is not profitable, and $ 750 million bet I think it is,” the official stressed.

Currently 50 million Mexicans have coverage of a fiber-optic broadband mainly by Telmex, while another 20 million have only two fiber optic networks-Telmex and CFE-but do not have the possibility of access at competitive prices, detailed Mony de Swaan.

Telmex has more than laying on 135.8760 km optical fiber local (about 115,000 km according to analysts Monex Casa de Bolsa) and for long distance, covering 90% of the country, according to its parent company America Movil in its annual report 2011.

The signing of businessman Carlos Slim has about 8 million users of broadband Internet service through its Infinitum.

“Without a backbone with a sufficient capillarity, this country has a great future. And here what the figure tells us is that we have a third of future,” said de Swaan.

Besides the distance to find points of interconnection to a fiber optic network, small cable companies are facing charges for rent of roads, installation and maintenance of towers, making unfeasible bring Internet to populations of 50,000 people, said Solomon Padilla, vice president of the Association of Telecommunications Networks Mexico (ARTM).

“This would be more helpful than programs like e-Mexico, but I worry about how it can make the implementation of this project,” said Padilla.

The representative of this group of small cable companies expect the authorities feel with them to provide input on the feasibility and implementation of the project, but said that this depends on powers beyond the commission.

If completed, this project will promote competition in the country sparsely connected, allowing Internet have more competitive prices, added De Swaan.

When Internet income equals more than 0.7% of family income, their recruitment is inhibited, so that only the richest of Mexico enters this course, while for most of the population is above this line, he said.

Penetration of fixed broadband in Mexico is 10.9%, and mobile is only 1%, a lag compared to developed countries and Latin America, he added.



IBM Buys Software Firm


NEW YORK – IBM Corp will buy Kenexa Corp for about 1.300 million dollars to enter the software market human resources administration, in a move that could increase competition with Oracle Corp and SAP AG.

Oracle Corp and SAP AG last year bought Kenexa rival companies.

The IBM agreement shows the desire of large technology firms position themselves in niche manufacturers web-based software, whose products are less vulnerable to the recession because they face upfront costs for software licenses or installation.

Acquisitions are expected in the area of human resources to fill gaps in the companies in their product offerings to businesses.

Germany’s SAP to buy SuccessFactors competitor Kenexa 3.400 billion in cash in December, while Oracle acquired Taleo Corp for about 1.900 million in February.

The two companies made purchases from companies other cloud storage services, including RightNow Technologies and Ariba Inc.

The offer of $ 46 per share represents a premium of 42.5% over the closing values Kenexa Friday.

Shares of Kenexa jumped nearly 42% to 45.92 U.S. dollars on Monday in New York Stock Exchange. Shares of Cornerstone OnDemand Inc couple climbed 7% to 26.82 dollars in afternoon trading.

“The acquisition of Kenexa complement IBM’s business and leadership in human resources services to companies,” IBM said.

The transaction, which is expected to close in the fourth quarter, suggesting that IBM is ready to enter the fierce market competition production business applications over the Internet.

That puts the company face to face with his colleague and rival SAP Oracle and Inc, the leading manufacturer of software in a highly populated.

As large companies, there are several private producers of software for human resources management, such as Silicon Valley Workday, presenting for an initial public offering recently.

IBM is expanding in the growing field of business applications via the web, as its new CEO, Ginni Rometty, looking print your label to the company 100 years of history, considered one of the most conservative technology firms in the world.

IBM has focused its highly profitable software division in emails, databases, operating systems and “middleware”-programs that are responsible for the installation of computer networks. Instead, it has prevented the sale of software applications such as human resource management.

Kenexa has more than 8,900 clients including financial services firms, pharmaceutical, retail and consumer industry.


Starbucks “Pulls” the Cafeteria Menu


As part of its new business model, which is to offer outside the coffee shop, Starbucks chains reach 18 hotels with nearly 21,000 rooms, announced Friday by Federico Roof, director general of the company.

Among the networks where the call will be available are Starbucks Food Service Hyatt, Four Seasons and Camino Real, the executive explained in a press conference. He estimated that in two years of operation is new business division can represent 10% of company revenues.

“We’re starting with hotels these days, this year we get a number from 16 to 18 hotel chains nationally and we estimate that we will later with restaurants, corporate and schools,” explained the executive.

The general manager explained that coffee chain Starbucks Food Service staff will be offered by the hotel or who are members of the company, but to be trained. “So far it has trained 75 to 80 people, trying to maintain product quality and service,” said Alfonso Zarate, deputy head of the new business division of Starbucks.

According to the executives, in countries like the United States and Canada, the concept of selling coffee shop outside takes several years operating with sales growth rates very interesting.

By 2015, the company has set a goal to be present in 200 business hotels and family in Mexico (with 52,000 rooms), more than 50 chain restaurants and at least 15 large corporate.

In the past 10 years, consumption of coffee in Mexico has increased from a level of 0.7 to 1.8 kilograms per person per year, which justifies the launch of the new service Starbucks.

With around 350 stores in operation, this year the chain opened 45 units in Mexico and by 2013 has provided 45 to 50 more.

First coffee and tea

In a first step, Starbucks Food Services will offer coffee and tea only to later add the rest of your portfolio. The price level will depend on the facilities, so it might be different from the company that handles their own cafeterias.

“The prices under the new service we are introducing fixed depend or chain hotel or restaurant establishments that belong to the premium segment,” said Roof.

According to the executive, Mexico is the first country in Latin America and the fifth worldwide where you enter the coffee sales outside the store. The CEO of Starbucks Mexico added that even do not have a date when the new model will be available in supermarkets business.

In December 2011, Starbucks ranked as the second string of cafes in Mexico in the number of establishments and the first in terms of sales with a market share of 35%. Its products are focused towards an audience in socioeconomic levels A, B, C, and are mainly university students and executives whose age range between 14 and 40 years.

The main competitor of Starbucks in Mexico is The Italian Coffee Company, who is estimated to have more than 390 outlets. Other rivals are The Coffee Factory, Cafe Punta del Cielo, La Finca Santa Veracruz Café, the Rainforest Cafe and Coffee House.