Author Archives: Flip

Egnyte Looks to Topple Box Supremacy

The cloud storage arena has many a player in the race to the top. On the business terrain, Box looks well set to rule. But then, rival Egnyte wouldn’t let it score all the brownie points so easily. Or, so it seems.

Egnyte wants to topple the Box supremacy and in that bid is rolling out a unique Box Buster Buyout program. Dropbox is leader in the cloud storage and large file transfer space in the consumer arena, while Box is reigning over the business terrain. It is Box’s supremacy that Egnyte is looking to ram into. As the name of the initiative indicates, the sole aim is to bust Box by luring customer companies. The Box Buster Buyout program has in the anvil a mega onslaught over Box. Touting themselves to be a better service provider, Egnyte says they offer out-of-the-world cloud storage choices for businesses big and small.

Going by what Box boasts, they have options for companies who don’t even have an IT department. When it comes to Egnyte, what they have on offer is a pure cloud solution. Touting a hybrid approach that combines on-premise and cloud- based storage, Egnyte can sync data from servers, from network attached storage (NAS) or a virtual appliance, to the cloud. Further, more granular controls for granting or restricting access to folders and sub-folders are also offered.

The Box Buster Buyout program is being proclaimed as an innovative and aggressive marketing campaign aimed at forcing
customers to switch loyalties toward Egnyte. The promotion will need customers to sign up for one year of service on the annual payment plan, says Egnyte. Customer companies will also need to provide evidence that they are current Box customers, and have been using Box for at least two months in order to qualify. Now, that’s interesting, right. Once these customers come in, they will get the Egnyte service absolutely free for the rest of 2012.

The UK’s Sunday Time Rich List 2012

Here are a few little statistics that will either interest or irritate you. The UK newspaper the Sunday Times is releasing its annual yearly Rich List, a chart that lets the world know which UK citizens are the richest. Topping the musicians under 30 list, is none other than UK native and world favourite, Adele, with her estimated £20 million fortune.

Last year the Sunday Times Rich List only had Adele down as worth £6 million, but massive sales of her current album 21 (that is still selling well) have gained her another £14 million in the last 12 months alone. We’re hoping she has a secure Bullionvault , or at the very least a decent savings account for all that cash.

Her nearest competition in the chart are Cheryl Cole, Leona Lewis and Katie Melua, who are eight million below her at £12 million. Followed closely by Joss Stone at £10 million. Lily Allen, Natasha Bedingfield and Duffy round out the top ten with £6 million apiece.

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Content, Money Tread PR Lane

Money drives everything, including public relations. With content creation getting to be a major part of PR exercises, money driven propaganda is in. More and more entities are now relying on PR agencies like never before to create communication material that would elaborate on what message they need to tell the people. PR is indeed taking a route it hasn’t tread earlier.

It is being said Europe has started seeing many organizations taking advantage of this money motivated public relations exercises. The fact that content has gone on to play a significant role in propaganda, it may be seen as investigative reporters and news anchors at the center stage of IT public relations. It often doesn’t matter if the propaganda banks on reliability or accuracy of facts told.

Such PR activities have assumed the role of various organizations’ natural propaganda conveners and have started influencing the target audience too.

It is only natural that trade magazine PR Week recently elaborated this on one of their articles that this is the “perfect environment for PR, the organization’s natural conveners, to influence outcomes”. PR, indeed, can play the convener so as to bring diverse functions together and maximize value and assess the risk of new content campaigns.

A look at the changing scenario would bring to the fore the way PR activity is being realigned. Statistics let out by media research firm IBIS World have revealed that PR spending in 2010 stood at $9.73 billion, and is set to go up to $12.82 billion by 2015. Yes, money of course matters. With content creation for propaganda getting on to the PR fast track a growth stage is also in the anvil. Flexible new ways of pointed content would make this possible in the short-term.

European Stocks Hit by Postponed Agreement for Greece

European stocks opened down Thursday as investor confidence is affected by repeated postponements of the agreement to save Greece and the possibility of relegation credit ratings of several financial institutions in the Euro area by Moody’s, says Reuters.

FTSEurofirst 300 index of the most important European shares fell 0.9% in the early trading session, after reaching peak Wednesday last six months, a trend which has led some investors to sell to make profits increase 18% index recorded at the end of November.

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Renault Announces Smaller Profit for 2011

Profit for the French group Renault, owner of car maker Dacia, has stalled last year because of lower sales in Europe for the fourth consecutive year and increasingly severe competition impact on prices.

Profit before interest, tax and exceptional items has stagnated at around 1.1 billion euros, according to a release issued Thursday by Renault.

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Fed’s New Mission Is to Devalue the Dollar by 33%

The Management Board of the U.S. central bank (Fed) has officially announced, after two days of debate, its new goal: to devalue the dollar by 33% over the next 20 years. The decline will be greater if the Fed’s own inflation target of 2% per year won’t be met, reports Business Insider.

A price increase of 2% a year won’t be felt in your pockets. Back in the day, during the gold standard (when the dollar was tied to the value of gold), such an increase was unusual. When the dollar was tied to gold, the years with modest inflation were followed by years of price declines. As a result, on along term, prices remained stable. And an American dollar was worth a dollar, 20 years later.

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What Interests Has Russia in Cyprus?

Cyprus became home to thousands of Russians, but Putin regime may have greater interest in the small nation, The Guardian comment.

Last month, a mysterious Russian transport ship sought refuge during a storm, in the Cypriot port of Limassol. On board of MS Chariot were hidden four containers loaded with 60 tons of ammunition for AK-47 machine guns and rocket launchers. Load came from Rosoboronexport, the state company holding a monopoly on Russia’s arms exports. The buyer was none other than the Syrian government.

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Holidays in Greece to get incredibly cheap after returning to drachma?

Greek crisis is moving rapidly to the worst solution. After partially announced bankruptcy last year, will probably total cessation of payments. Percentage cut debt increased from 20% to 50%, then 70% and already Greeks wonder whether it makes sense to pay something.

At first it was only to be cut private debts, but now threatens to leave Greeks with swollen lips even the European Central Bank. Peak of payments in March, and the Greeks explicitly threatening that they would not honor. Private accounts have already migrated 65 billion to the state remains in the clutches of bankruptcy bank nationalization or return to the drachma.

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Mitsubishi stops production in Europe

Japanese carmaker Mitsubishi Motors will stop production of cars in Europe this year.

The company becomes the second Japanese automaker to do so after the onset of the global financial crisis, says Reuters.

The company said that by 2013 cars will cease production at its plant in Born (The Netherlands), which are assembled model subcompact Colt and Outlander SUV. However, Mitsubishi Motors will continue to sell cars in the European market but those vehicles will be produced either in Thailand or Japan.

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